《德中中小企业手册》

《德中中小企业手册》在中德磋商中将促进两国中小企业的合作作为今后几年合作的重点。德国联邦经济部(BMWI)在近期发表的观点中估测,来自中小企业的合作将首先成为中德经济合作的新动力,欧盟也持相同观点。但同时中小企业都面临着特定的市场准入壁垒。本手册的目的就是展示在中国、德国及欧洲参与经济的框架条件、以及机遇与挑战。

刊物计划

Release Date: 12 June 2015
Advertising Deadline: 22 May 2015
Print Material Deadline: 29 May 2015

Editorial content and media kit download

Extra distribution as media partner at the Greater China Day on 17 Jun 2015 in BielefeldGreater China Day 2015

Sample copy of the 2014 issue:
E-Paper: Deutsch-Chinesische Mittelstandskooperation 2014

媒体信息

Editorial content and media kit download

Chapter 1 – Overview (German and Chinese)

  • Sino-German cooperation: Chances for small and medium-sized business
  • The Chinese point of view: Which opportunities provides the cooperation for SME in the future
  • Strategies for innovation of Chinese companies in Germany
  • Small and medium-sized businesses and innovation partnership?

Chapter 2 – Branches (German)

  • Mechanical engineering & robotics
  • Automotive – manufacturers and suppliers
  • Foods

Chapter 3 – SME commitment in China (German)

  • Chances and challenges for SME in China – what has to be respected when stepping into China?
  • The right strategies of finance for successful business in China
  • The right choice regarding consultant for successful business in China
  • The right manager for doing business in China. Who is appropriate?
  • Why developing in China?

Chapter 4 – Personnel (German)

  • Strategies to keep staff. Experiences of German companies
  • What do Chinese staff expect from German employers
  • Employee loyalty – a complex challenge
  • Salaries and their development
  • Questions & answers

Chapter 5 – Conditions in China (German)

  • Legal-overview in China
  • Current trends in taxation
  • Compliance and its signifigance
  • Questions & answers

Chapter 6 – Locations in China (German)

  • Locations in China: Statements provided by the Chamber of Commerces in China
  • Locations: Jieyang, Sichuan
  • Free trade zone Shanghai: What´s new?
  • Questions & answers

Chapter 7 – Investing in Germany and Europe (Chinese)

  • Trends in investing by Chinese in Germany
  • Legal-framework for Chinese investments in Germany
  • Crucial branches
  • Questions & answers

广告价格

Ad rates for image ads

Format4c
Cover 1/15400
1/14500
1/22500
1/32100
1/41900
Alle Preise in Euro. In Deutschland zuzüglich ges. MwSt. All Prices in Euro. In Germany plus legal VAT

Special ad rates for company profiles/advertorials
(Layouted PR text incl. pictures and charts)

  • EUR 2,000 for 1/2 page full color placed in German or Chinese section
  • EUR 3,000 for 2 x 1/2 pages full color placed in German and Chinese sections
  • EUR 3,300 for 1/1 page full color placed in German or Chinese section
  • EUR 4,950 for 2 x 1/1 pages full color placed in German and Chinese sections
  • EUR 5,300 for 2/1 page full color placed in German or Chinese section
  • EUR 7,950 for 2 x 2/1 pages full color placed in German and Chinese sections

刊物样品

Distribution in Germany incl. Austria & Switzerland and China

  • 3,000 copies to selectred subscribers and readers of ChinaContact
  • 1,500 copies on events regarding China
  • 1,500 copies to multipliers in Germany
  • 3,000 copies on flights of the German Lufthansa from/to China
  • 2,000 copies to selected readers in China
  • 1,000 copies to relevant multipliers

Distributed print run: 12,000 copies

刊物样品:
E-Paper: Deutsch-Chinesische Mittelstandskooperation 2014
E-Paper: Deutsch-Chinesische Mittelstandskooperation 2013

联系方式

OWC Verlag für Außenwirtschaft GmbH
Ritterstr. 2b, 10969 Berlin, Germany
Phone: +49 30 615089-0 | Fax: +49 30 615089-29
Email: advertise@owc.de