Sino-German SME Cooperation – A Manual

The German and Chinese governments share the view that small and medium enterprises in the two countries could make greater use of opportunities to cooperate.
Encouraging SMEs to work together will be a priority in Sino-German trade relations in the years ahead. However, SMEs are confronted with particular barriers to market access. This applies both to German and European companies which already have, or are looking to establish, business activities in China and to Chinese companies doing business in Europe. The Handbook outlines the general business environment, the opportunities and the challenges for SMEs. “By practitioners for practitioners!”

Deadlines

Publication date:Release Date: 6 June 2017
Advertising deadline: 18 May 2017
Printing materials deadline: 19 May 2017

Object profile: Sino-German SME Cooperation – a Manual 2017

Partner
Zhongde Metal

Topics

Chapter 1 – SME Cooperation (German and Chinese)

  • Germany and China – current trends in bilateral relations
  • Potential for Sino-German SME cooperation from the German perspective
  • Potential for Sino-German SME cooperation from the Chinese perspective

Chapter 2 – Industries & Markets (German)

  • Industries with a promising future in China:
  • Mechanical engineering
  • e-Mobility
  • Environmental technology

Chapter 3 – SME Business Activities in China (German)

  • Opportunities for SMEs under the “New Normality”
  • R+D by companies operating in China
  • Financing: What is really important?

Chapter 4 – Challenges for Employees (German)

  • Intelligent employee retention strategies
  • Work Organization 4.0: Challenges for SMEs in China
  • Advanced training
  • Work Organization 4.0: Challenges for SMEs in China
  • FAQs

Chapter 5 – Business Environment in China (German)

  • Trends in the Chinese legal system
  • Working conditions for foreigners in China
  • FAQs

Chapter 6 – Locations in China (German)

  • Business location trends: Where are German companies concentrated in China?
  • New locations: Third-tier cities are gaining ground
  • Industrial and ecological development in Zhanjiang
  • Taizhou: Auto clusters enhance attractiveness
  • FAQs

Chapter 7 – Investing in Germany (Chinese)

  • General investment conditions in Germany
  • Sports clubs need capital – opportunities and limitations for Chinese investors
  • Overview of developments in selected industries in Germany
  • FAQs

Ad Rates

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Alle Preise in Euro. In Deutschland zuzüglich ges. MwSt. All Prices in Euro. In Germany plus legal VAT


Special ad rates for company profiles/advertorials
(Layouted PR text incl. pictures and charts)

  • EUR 2,000 for 1/2 page full color placed in German or Chinese section
  • EUR 3,000 for 2 x 1/2 pages full color placed in German and Chinese sections
  • EUR 3,300 for 1/1 page full color placed in German or Chinese section
  • EUR 4,950 for 2 x 1/1 pages full color placed in German and Chinese sections
  • EUR 5,300 for 2/1 page full color placed in German or Chinese section
  • EUR 7,950 for 2 x 2/1 pages full color placed in German and Chinese sections

Premium Partner Advantages

Partner advantages

  • 1/1 page ad, full color or
  • 1/1 company profile/advertorial, full color
  • Premium partner logo placed on the front cover
  • Premium partner listed within the imprint of the publication
  • Premium partner logo placed on promotion material of the publication
  • 50 free copies of the publication

Premium Partner Rate EUR 7,900

Distribution & Sample Copy

Distribution in Germany incl. Austria & Switzerland and China

  • 3,000 copies to subscribers and selected readers of ChinaContact magazine
  • 1,500 copies at events which have a connection with China
  • 1,500 copies to multipliers in Germany
  • 3,000 copies on board Lufthansa flights to and from China
  • 1,000 copies to subscribers and selected readers of ChinaContact magazine in China
  • 1,000 copies to relevant multipliers and at events
  • In addition, exclusive distribution at the 3rd Sino-German SME Conference, laid out and distributed to all persons attending the conference on June 12th – 13th, 2017 in Jieyang, China

Distributed print run: 12,000 copies

Sample copy of a previously published issue:
E-Paper: Deutsch-Chinesische Mittelstandskooperation 2013

Contact

OWC Verlag für Außenwirtschaft GmbH
Ritterstr. 2b, 10969 Berlin
Phone: +49 30 615089-0 | Fax: +49 30 615089-29 | Email: advertise@owc.de